How Prof. Johann Tomforde builds up the smart brand (feat. Nicolas Heyek)
In the last weeks we have learned how Nicolas Hayek failed with his swatch car at Volkswagen and that Daimler Benz has been working with Professor Johann Tomforde on a similar project since the 1970s.
The following article is about how the two joint their forces between 1992 and 1998 to make the dream of an electric city car a reality. After the swatch group and Daimler Benz had found each other, it was time to turn the projects of the two companies into a joint car.
The following article is about how the two joint their forces between 1992 and 1998 to make the dream of an electric city car a reality. After the swatch group and Daimler Benz had found each other, it was time to turn the projects of the two companies into a joint car.

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